The Young Generation's Social Media Surge

The development of social media has fundamentally altered how people interact, connect, and consume information. With the introduction of smartphones and more internet access, children are accessing the digital world at a younger age than ever before. According to recent research, the average age at which youngsters receive their first smartphone is about ten years old, indicating the start of their digital adventure.

From TikTok to Instagram, children are immersed in a variety of social media platforms, each with its own set of features and content. Recent surveys indicate that platforms like TikTok, Snapchat, and Instagram are particularly popular among younger demographics, with a significant portion of users aged 18 and below. TikTok (63%), Snapchat (60%) and Instagram (59%). On average, daily screen use among kids (ages 8 to 12) is five hours and 33 minutes, and eight hours and 39 minutes for teens (ages 13 to 18).

Teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago. Facebook once dominated the social media landscape among America’s youth, but the share of teens who use the site has dropped from 71% in 2014-2015 to 33% today. Twitter, which was renamed X in July 2023, has also seen its teen user base shrink during the past decade – albeit at a less steep decline than Facebook.

In the digital age, social media platforms serve not only as channels for social interaction but also as sources of information and influence. Social media posts are ideal for sharing home listings with a large group of people. 63% of realtors use social media to promote listings. With 50 million active daily users, TikTok is growing in popularity for realtors and being one of the biggest sources of real estate advice and insights for teens. Recent data suggests that 17% of teens search for listings on TikTok and 38% of real estate agents’ new clients come from social media. Social media has provided agents and brokers new opportunities to reach potential buyers and target the younger generation.

As social media evolves and shapes our society, it's crucial to monitor its impact on our young users and adapt our approach accordingly. By understanding their preferences, addressing their needs, and fostering digital literacy, we can help children navigate the digital environment securely and ethically, maximizing their ability to learn, connect, and grow.

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